How Data Quality Issues Impact

Global Hospitality Operations

Given the enormity of the global travel market and the array of disparate technologies in use, data quality has become a hot-button issue. Both hotels and travel management companies report challenges with data that have impacted their day-to-day operations. Inconsistent data, siloed systems, and manual entry errors contribute to a fragmented view of booking information, leading to inaccuracies in pricing, availability, and commission tracking. These challenges hinder efficiency, strain partner relationships, and ultimately affect a company’s bottom line. 

This article analyzes the reasons for this and how companies can successfully navigate past this persistent concern. A major factor behind poor data quality is the lack of integration between various software systems. When reservation platforms, payment processors, and CRM systems don’t communicate seamlessly, data becomes disjointed, leading to errors and inefficiencies. To address this, companies must prioritize adopting integrated technologies that allow for smoother data flow across systems.