{"id":1001503,"date":"2024-08-02T14:47:49","date_gmt":"2024-08-02T14:47:49","guid":{"rendered":"https:\/\/onyxcentersource.com\/blog\/%e6%8f%90%e5%8d%87%e6%82%a8%e7%9a%84%e5%9c%b0%e4%bd%8d%ef%bc%9a%e5%88%a9%e7%94%a8%e8%bf%90%e8%90%a5%e6%95%b0%e6%8d%ae%e6%88%90%e4%b8%ba%e6%88%98%e7%95%a5%e8%b5%84%e6%ba%90\/"},"modified":"2024-08-02T14:47:49","modified_gmt":"2024-08-02T14:47:49","slug":"%e6%8f%90%e5%8d%87%e6%82%a8%e7%9a%84%e5%9c%b0%e4%bd%8d%ef%bc%9a%e5%88%a9%e7%94%a8%e8%bf%90%e8%90%a5%e6%95%b0%e6%8d%ae%e6%88%90%e4%b8%ba%e6%88%98%e7%95%a5%e8%b5%84%e6%ba%90","status":"publish","type":"post","link":"https:\/\/onyxcentersource.com\/zh-hant\/blog\/%e6%8f%90%e5%8d%87%e6%82%a8%e7%9a%84%e5%9c%b0%e4%bd%8d%ef%bc%9a%e5%88%a9%e7%94%a8%e8%bf%90%e8%90%a5%e6%95%b0%e6%8d%ae%e6%88%90%e4%b8%ba%e6%88%98%e7%95%a5%e8%b5%84%e6%ba%90\/","title":{"rendered":"\u63d0\u5347\u60a8\u7684\u5730\u4f4d\uff1a\u5229\u7528\u8fd0\u8425\u6570\u636e\u6210\u4e3a\u6218\u7565\u8d44\u6e90"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\u4f1a\u8bae\u4e0e\u6d3b\u52a8 (M&#038;E) \u4e13\u4e1a\u4eba\u58eb\u6b63\u5728\u5bfb\u6c42\u589e\u957f\u5e76\u9700\u8981\u63d0\u5347\u6280\u80fd\u3002\u603b\u4f53\u800c\u8a00\uff0c\u4ed6\u4eec\u5bf9\u81ea\u5df1\u7684\u804c\u4e1a\u524d\u666f\u611f\u5230\u4e50\u89c2\uff0c\u5e76\u51c6\u5907\u4e3a\u81ea\u5df1\u7684\u804c\u4e1a\u751f\u6daf\u8fdb\u884c\u6295\u8d44\u3002\u6839\u636e\u300a<a href=\"https:\/\/www.amexglobalbusinesstravel.com\/content\/uploads\/2023\/10\/2024-Global-Meetings-and-Events-Forecast.pdf\" target=\"_blank\" rel=\"noopener\">2024 \u5e74\u7f8e\u56fd\u8fd0\u901a\u5168\u7403\u4f1a\u8bae\u4e0e\u6d3b\u52a8\u9884\u6d4b<\/a>\u300b\uff0c80% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u8be5\u884c\u4e1a\u6b63\u5904\u4e8e\u4e0a\u5347\u8f68\u9053\uff0c70% \u7684\u4eba\u4e0d\u592a\u53ef\u80fd\u5728\u672a\u6765 12 \u4e2a\u6708\u5185\u79bb\u804c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4eca\u5e74\u300a<a href=\"https:\/\/www.ufi.org\/wp-content\/uploads\/2024\/02\/UFI-Barometer-32nd-1.pdf\" target=\"_blank\" rel=\"noopener\">UFI \u5168\u7403\u6674\u96e8\u8868<\/a>\u300b\u4e2d\u8d85\u8fc7\u534a\u6570\u7684\u53d7\u8bbf\u8005\u5b9e\u9645\u4e0a\u9884\u8ba1\u4ed6\u4eec\u7684\u56e2\u961f\u5c06\u4f1a\u6269\u5927\u3002   <\/p>\n<p>\u90a3\u4e48\uff0cM&#038;E \u4e13\u4e1a\u4eba\u58eb\u53ef\u4ee5\u505a\u4e9b\u4ec0\u4e48\u6765\u5229\u7528\u8fd9\u4e9b\u673a\u4f1a\u5462\uff1f\u672c\u6587\u5c31\u4ed6\u4eec\u5982\u4f55\u5229\u7528\u6570\u636e\u63a8\u8fdb\u7ec4\u7ec7\u5185\u7684\u4f1a\u8bae\u4e0e\u6d3b\u52a8\u63d0\u4f9b\u4e86\u6307\u5bfc\uff0c\u5e76\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u63d0\u5347\u4e86\u4ed6\u4eec\u7684\u804c\u80fd\u5730\u4f4d\u3002 <\/p>\n<p><strong>\u786e\u5b9a\u6700\u5177\u4ef7\u503c\u7684\u5f85\u89e3\u51b3\u95ee\u9898<\/strong><\/p>\n<p>\u8981\u771f\u6b63\u5229\u7528\u6570\u636e\uff0cM&#038;E 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<\/p>\n<p>\u8bf7\u8003\u8651\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u60a8\u7684\u56e2\u961f\u9047\u5230\u4e86\u54ea\u4e9b\u53cd\u590d\u51fa\u73b0\u7684\u6311\u6218\uff1f<\/li>\n<li>\u6d41\u7a0b\u4e2d\u7684\u54ea\u4e9b\u74f6\u9888\u964d\u4f4e\u4e86\u751f\u4ea7\u529b\uff1f<\/li>\n<li>\u54ea\u4e9b\u65b9\u9762\u7684\u6210\u672c\u59cb\u7ec8\u9ad8\u4e8e\u9884\u671f\uff1f<\/li>\n<li>\u5173\u4e8e\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\uff0c\u60a8\u4ece\u5ba2\u6237\u3001\u5408\u4f5c\u4f19\u4f34\u548c\u5185\u90e8\u5229\u76ca\u76f8\u5173\u8005\u90a3\u91cc\u6536\u5230\u4e86\u54ea\u4e9b\u53cd\u9988\uff1f<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u4e86\u89e3\u8fd9\u4e9b\u75db\u70b9\uff0cM&#038;E 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<\/p>\n<h2><strong>\u4e0e\u8fd0\u8425\u90e8\u95e8\u5408\u4f5c<\/strong><\/h2>\n<p>\u5728\u8fdb\u884c\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u65f6\uff0c\u8bb8\u591a\u4f1a\u8bae\u4e13\u4e1a\u4eba\u58eb\u5ffd\u7565\u4e86\u4f01\u4e1a\u7684\u540e\u53f0\u8fd0\u8425\uff0c\u4f46\u8fd0\u8425\u90e8\u95e8\u5e94\u88ab\u89c6\u4e3a\u8fd9\u9879\u5de5\u4f5c\u7684\u5173\u952e\u5408\u4f5c\u4f19\u4f34\u3002\u4ed6\u4eec\u4e86\u89e3\u6d41\u7a0b\u5e76\u62e5\u6709\u6570\u636e\u8bbf\u95ee\u6743\u9650\uff1b\u73b0\u5728\u662f\u65f6\u5019\u5229\u7528\u4ed6\u4eec\u5b9d\u8d35\u7684\u5b9e\u5730\u7ecf\u9a8c\uff0c\u8bb2\u8ff0\u4e00\u4e2a\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\uff0c\u4ece\u800c\u63a8\u52a8\u7406\u89e3\u5e76\u4fc3\u6210\u884c\u52a8\u3002 <\/p>\n<p>\u4ece\u540e\u53f0\u5230\u524d\u53f0\u5bf9\u8fd0\u8425\u5efa\u7acb\u6df1\u5165\u4e86\u89e3\uff0c\u6709\u52a9\u4e8e\u66f4\u597d\u5730\u4f53\u4f1a\u75db\u70b9\u2014\u2014\u4e0d\u4ec5\u662f\u5728\u6d3b\u52a8\u9886\u57df\uff0c\u800c\u4e14\u662f\u5728\u6574\u4e2a\u7ec4\u7ec7\u4e2d\u2014\u2014\u4ee5\u53ca\u5b83\u4eec\u662f\u5982\u4f55\u76f8\u4e92\u5173\u8054\u7684\u3002<\/p>\n<p><strong>\u5229\u7528\u73b0\u6709\u7684\u53ef\u7528\u6570\u636e <\/strong><\/p>\n<p>\u8bb8\u591a M&#038;E \u4e13\u4e1a\u4eba\u58eb\u4f4e\u4f30\u4e86\u4ed6\u4eec\u6240\u638c\u63e1\u7684\u6570\u636e\u91cf\u3002\u5373\u4f7f\u4ed6\u4eec\u6ca1\u6709\u5148\u8fdb\u7684\u5206\u6790\u5de5\u5177\uff0c\u4e5f\u53ef\u80fd\u5728\u7535\u5b50\u8868\u683c\u3001\u6570\u636e\u5e93\u751a\u81f3\u7535\u5b50\u90ae\u4ef6\u4e2d\u5b58\u50a8\u4e86\u5b9d\u8d35\u7684\u4fe1\u606f\uff0c\u5305\u62ec\uff1a <\/p>\n<ul>\n<li>\u9500\u552e\u548c\u6536\u5165\u62a5\u544a<\/li>\n<li>\u8fd0\u8425\u6307\u6807\uff1a\u6d3b\u52a8\u51fa\u5e2d\u4eba\u6570\u3001\u6ce8\u518c\u4eba\u6570\u3001\u4f9b\u5e94\u5546\u7ee9\u6548\u7b49<\/li>\n<li>\u5ba2\u6237\u53cd\u9988\u548c\u6ee1\u610f\u5ea6\u8c03\u67e5<\/li>\n<li>\u8d22\u52a1\u6570\u636e\uff0c\u5982\u9884\u7b97\u3001\u652f\u51fa\u548c\u5229\u6da6\u7387<\/li>\n<li>\u6c9f\u901a\u8bb0\u5f55\uff0c\u5305\u62ec\u7535\u5b50\u90ae\u4ef6\u3001\u4f1a\u8bae\u7eaa\u8981\u548c\u9879\u76ee\u66f4\u65b0<\/li>\n<\/ul>\n<p>\u8bc4\u4f30\u8fd9\u4e9b\u4fe1\u606f\u7684\u8d28\u91cf\u548c\u53ef\u9760\u6027\u3002\u54ea\u4e9b\u5dee\u8ddd\u6216\u4e0d\u4e00\u81f4\u4e4b\u5904\u9700\u8981\u89e3\u51b3\uff0c\u4ee5\u53ca\u9700\u8981\u54ea\u4e9b\u989d\u5916\u6570\u636e\u6765\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff1f\u63a5\u4e0b\u6765\uff0c\u8003\u8651\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u89e3\u51b3\u6700\u5177\u4ef7\u503c\u7684\u95ee\u9898\u3002\u6570\u636e\u4e2d\u51fa\u73b0\u4e86\u54ea\u4e9b\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\u7684\u6a21\u5f0f\u6216\u8d8b\u52bf\uff1f\u8bf7\u8bb0\u4f4f\uff0c\u6570\u636e\u4e0d\u4e00\u5b9a\u8981\u5b8c\u7f8e\u624d\u6709\u4ef7\u503c\u2014\u2014\u4ece\u4e0d\u5b8c\u7f8e\u7684\u6570\u636e\u4e2d\u83b7\u5f97\u7684\u89c1\u89e3\u901a\u5e38\u4ecd\u7136\u53ef\u4ee5\u4e3a\u6709\u5f71\u54cd\u529b\u7684\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u53c2\u8003\u3002    <\/p>\n<p><strong>\u5f15\u5165\u5408\u4f5c\u4f19\u4f34 <\/strong><\/p>\n<p>\u5bf9\u4e8e\u5bfb\u6c42\u5c55\u793a\u66f4\u591a\u6218\u7565\u4ef7\u503c\u7684 M&#038;E \u4e13\u4e1a\u4eba\u58eb\u6765\u8bf4\uff0c\u6700\u5927\u7684\u969c\u788d\u4e4b\u4e00\u662f\u57f9\u517b\u548c\u89e3\u8bfb\u6765\u81ea\u5176\u7cfb\u7edf\u7684\u6570\u636e\u3002\u4e8b\u5b9e\u4e0a\uff0c\u300a<a href=\"https:\/\/wp-aberdeen.s3.amazonaws.com\/wp-content\/uploads\/2023\/04\/25180054\/18528-KB-Decision-Intelligence-Final.pdf\" target=\"_blank\" rel=\"noopener\">2023 \u5e74\u963f\u4f2f\u4e01\u6218\u7565\u4e0e\u7814\u7a76\u8c03\u67e5<\/a>\u300b\u62a5\u544a\u79f0\uff0c33% \u7684\u516c\u53f8\u201c\u5728\u8ddf\u8e2a\u548c\u89e3\u8bfb\u6570\u636e\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u4e0a\u611f\u5230\u5403\u529b\u201d\uff0c\u9ad8\u8fbe 12% 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