An Effective Website is Key to a Successful OTA
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in
Blog
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Travel Agencies
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September 8, 2015
Reading Time: 2 minutes Having a good website is key for the success of an OTA. Although price is one of the most important factors in driving customer satisfaction, new research has suggested that it is the effectiveness of an online travel agent’s (OTA) website that truly ensures success. The J.D. Power 2014 Online Travel Agency Satisfaction Report, found […]
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