OnyxInsights Flex

Market Opportunity Report

Turn market-share gaps into focused growth opportunities.

Compare your market share and growth with peers, then pinpoint under-penetrated markets, chains and properties with the strongest revenue potential.

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Starting Price $499 USD
One-time Payment
Geographic Scope
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The question behind the report

Where are your biggest growth opportunities?

When growth goals are broad, it can be difficult to know where to focus. Market Opportunity reveals where your share trails peers and which under-penetrated markets, chains and properties offer the strongest revenue potential, so you can prioritize expansion, supplier engagement and account planning with confidence.
Report overview

A Clear View Of Where You Stand And Where To Grow.

What the report analyzes
  • Market share and growth over time
  • Performance against a relevant peer set
  • Underpenetrated markets, chains and properties
  • Commissionable ADR, yield and revenue opportunity

Market Opportunity maps your hotel spend against the full commissionable market, revealing where your share leads, lags, or remains untapped across geographies, chains and individual properties.

  • Executive Summary
  • Market Share
  • Top Opportunities
  • Appendix
  • Focus supplier engagement where peer share outpaces yours
  • Build targeted plans around high-ADR and high-revenue opportunities
  • Align growth priorities by geography, partner and segment
Get Market Opportunity Report

Choose your scope.

Tailor your Market Opportunity report to the geographic level your decision requires.

Geographic Scope

Flex View

See performance and growth opportunities across the global commissionable hotel market.

Flex Geo Focus

Focus on a specific region to identify where market share is strong, flat or under-penetrated.

Flex Geo Precision

Narrow the report to a single country for a more targeted view of local opportunities.
Pricing

One report. One-time payment. No annual commitment.

Introductory 2026 pricing reflects 50% off standard rates. Pricing varies by geographic scope, so you can choose the level of detail that fits your decision.
Available Granularities
Price
Flex View
$999 USD
$499 USD
Flex Geo Focus
$1199 USD
$599 USD
Flex Geo Precision
$1599 USD
$799 USD
Flex View
Price
$999 USD
$499 USD
Flex Geo Focus
Price
$1199 USD
$599 USD
Flex Geo Precision
Price
$1599 USD
$799 USD
Cross-filtering is not available at launch.
Starting from $499
solution overview

Market Opportunity Sample Report

Download Sample
FAQ's

What to know about Market Opportunity.

Market Opportunity is designed for teams planning market expansion, supplier engagement, account strategy or internal business cases. It helps replace broad growth goals with a focused view of where the strongest opportunities may exist.
The report compares your agency’s market share and growth with a relevant peer set, then identifies underpenetrated markets, chains and properties with meaningful revenue potential.
Market Opportunity shows where your agency has room to grow based on market share, demand and revenue opportunity. Top Suppliers helps determine which new hotel partners may offer the strongest combination of reliability, payment performance and commercial value.
Choose Flex View for a global view of market opportunity, Flex Geo Focus to focus on a specific region or Flex Geo Precision for the most targeted view within a single country.
Choose any continuous 12-month period within the previous 25 months, excluding the current month.
After Onyx confirms your eligibility and report scope, you’ll receive a secure payment link. Payment is processed securely through a licensed financial institution, and your completed report will then be delivered directly to your inbox. No OnyxInsights login is required.
Reports for travel agencies

Request an OnyxInsights Flex Report

Select your scope and reporting period, then provide your information to submit your request.